ABOUT

Alex Hartman
CEO + Chairman of the Board


Mr. Hartman has significantly less than three decades worth of brand consulting and media experience. He found himself here by starting the colloquially infamous Nolita Dirtbag instagram account in late 2021. Through this account - he displayed his knack for understanding the cultural landscape and how people perceive different brands, trends, venues and cultural phenomena through digital media. His “work” has been mentioned in GQ, The New York Times, New York Magazine, Interview Magazine, HighSnobiety and Complex. Writing this in third person is making him painfully cringe. 


In early 2024, Mr. Hartman thought if he could poignently poke fun at all of these cultural happenings, why couldn’t these ‘powers’ be used for personal gain and launched Dirtbag Industries.


As the firm’s CEO + Chairman of The Board - Hartman leverages assistance from a network of established and renowned industry professionals on a case by case basis. 



                   

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